Media type: E-Article Title: Identifying effective hunters and farmers in the salesforce: a dispositional–situational framework Contributor: DeCarlo, Thomas E.; Lam, Son K. Published: Springer Science and Business Media LLC, 2016 Published in: Journal of the Academy of Marketing Science, 44 (2016) 4, Seite 415-439 Language: English DOI: 10.1007/s11747-015-0425-x ISSN: 0092-0703; 1552-7824 Origination: Footnote: