Media type: E-Article Title: Life could be so easy: the convenience effect of round price endings Contributor: Wieseke, Jan; Kolberg, Anika; Schons, Laura Marie imprint: Springer Science and Business Media LLC, 2016 Published in: Journal of the Academy of Marketing Science Language: English DOI: 10.1007/s11747-015-0428-7 ISSN: 0092-0703; 1552-7824 Origination: Footnote: