Media type: E-Article Title: Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability Contributor: Petersen, J. Andrew; Kumar, V.; Polo, Yolanda; Sese, F. Javier Published: Springer Science and Business Media LLC, 2018 Published in: Journal of the Academy of Marketing Science, 46 (2018) 5, Seite 813-836 Language: English DOI: 10.1007/s11747-017-0554-5 ISSN: 0092-0703; 1552-7824 Origination: Footnote: