Media type: E-Article Title: Customer inertia marketing Contributor: Henderson, Conor M.; Steinhoff, Lena; Harmeling, Colleen M.; Palmatier, Robert W. Published: Springer Science and Business Media LLC, 2021 Published in: Journal of the Academy of Marketing Science, 49 (2021) 2, Seite 350-373 Language: English DOI: 10.1007/s11747-020-00744-0 ISSN: 0092-0703; 1552-7824 Origination: Footnote: