Media type: E-Article Title: Social media sentiment polarization and its impact on product adoption Contributor: Zhao, Ping; Ma, Zhenfeng; Gill, Tripat; Ranaweera, Chatura Published: Springer Science and Business Media LLC, 2023 Published in: Marketing Letters, 34 (2023) 3, Seite 497-512 Language: English DOI: 10.1007/s11002-023-09664-9 ISSN: 1573-059X; 0923-0645 Origination: Footnote: