Media type: E-Article Title: Leadership and the role of communication in public marketing management Contributor: Ortigueira-Sánchez, Luis Camilo Published: Springer Science and Business Media LLC, 2014 Published in: International Review on Public and Nonprofit Marketing, 11 (2014) 1, Seite 13-29 Language: English DOI: 10.1007/s12208-013-0105-9 ISSN: 1865-1992; 1865-1984 Keywords: Marketing ; Economics and Econometrics Origination: Footnote: