Media type: E-Article Title: Efficiency Analysis of Marketing Organizations with Interconnected Departments Contributor: Sridhar, Shrihari; Mantrala, Murali K.; Naik, Prasad A. Published: Springer Science and Business Media LLC, 2014 Published in: Customer Needs and Solutions, 1 (2014) 2, Seite 154-167 Language: English DOI: 10.1007/s40547-014-0014-z ISSN: 2196-291X; 2196-2928 Keywords: Industrial and Manufacturing Engineering Origination: Footnote: