Media type: E-Article Title: Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism Contributor: Biraghi, Silvia; Gambetti, Rossella Chiara; Beccanulli, Angela Antonia Published: Springer Science and Business Media LLC, 2020 Published in: Italian Journal of Marketing, 2020 (2020) 2-3, Seite 163-187 Language: English DOI: 10.1007/s43039-020-00013-6 ISSN: 2662-3331; 2662-3323 Keywords: General Medicine Origination: Footnote: