Media type: E-Article Title: The practice of business The non linear systems experience a requiem Contributor: Gray, Edmund R. Published: Elsevier BV, 1978 Published in: Business Horizons, 21 (1978) 1, Seite 31-36 Language: English DOI: 10.1016/0007-6813(78)90029-0 ISSN: 0007-6813 Keywords: Marketing ; Business and International Management Origination: Footnote: