Media type: E-Article Title: Uncle Remus meets regulatory reform: The brier-patch phenomenon Contributor: Worrell, Dan L; Gray, Edmund R Published: Elsevier BV, 1985 Published in: Business Horizons, 28 (1985) 4, Seite 63-67 Language: English DOI: 10.1016/0007-6813(85)90024-2 ISSN: 0007-6813 Keywords: Marketing ; Business and International Management Origination: Footnote: