Media type: E-Article Title: Measuring the unmeasurable: Setting standards for management performance Contributor: Odiorne, George S. imprint: Elsevier BV, 1987 Published in: Business Horizons Language: English DOI: 10.1016/0007-6813(87)90068-1 ISSN: 0007-6813 Keywords: Marketing ; Business and International Management Origination: Footnote: