Media type: E-Article Title: Industrial market research Contributor: Brandes, Ove; Zackrisson, Uno Published: Elsevier BV, 1972 Published in: Industrial Marketing Management, 2 (1972) 1, Seite 25-34 Language: English DOI: 10.1016/0019-8501(72)90059-4 ISSN: 0019-8501 Keywords: Marketing Origination: Footnote: