Media type: E-Article Title: Keeping it simple: A case study in corporate planning Contributor: Sedgwick, Adam imprint: Elsevier BV, 1978 Published in: Long Range Planning Language: English DOI: 10.1016/0024-6301(78)90089-4 ISSN: 0024-6301 Keywords: Strategy and Management ; Finance ; Geography, Planning and Development Origination: Footnote: