Media type: E-Article Title: The identity-effort connection Contributor: Braun, Ottmar L.; Wicklund, Robert A. imprint: Elsevier BV, 1988 Published in: Journal of Experimental Social Psychology Language: English DOI: 10.1016/0022-1031(88)90043-1 ISSN: 0022-1031 Keywords: Sociology and Political Science ; Social Psychology Origination: Footnote: