Media type: E-Article Title: The influence of the market orientation of the firm on sales force behavior and attitudes: Further empirical results Contributor: Mengüç, Bülent Published: Elsevier BV, 1996 Published in: International Journal of Research in Marketing, 13 (1996) 3, Seite 277-291 Language: English DOI: 10.1016/0167-8116(96)00011-0 ISSN: 0167-8116 Keywords: Marketing Origination: Footnote: