Media type: E-Article Title: A mean-variance approach to advertising media selection Contributor: Morard, Bernard; Poujaud, Robert; Tremolieres, Raymond imprint: Elsevier BV, 1976 Published in: Computers & Operations Research Language: English DOI: 10.1016/0305-0548(76)90008-3 ISSN: 0305-0548 Keywords: Management Science and Operations Research ; Modeling and Simulation ; General Computer Science Origination: Footnote: