• Media type: E-Article
  • Title: The effect of brand value on economic growth: A multinational analysis
  • Contributor: Ökten, Nuriye Zeynep; Okan, Elif Yolbulan; Arslan, Ünal; Güngör, Mustafa Özgür
  • Published: Elsevier BV, 2019
  • Published in: European Research on Management and Business Economics, 25 (2019) 1, Seite 1-7
  • Language: English
  • DOI: 10.1016/j.iedeen.2018.11.002
  • ISSN: 2444-8834
  • Keywords: Marketing ; Strategy and Management ; Economics and Econometrics ; Business and International Management
  • Origination:
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  • Access State: Open Access