Media type: E-Article Title: Measuring and managing customer relationship risk in business markets Contributor: Ryals, Lynette; Knox, Simon imprint: Elsevier BV, 2007 Published in: Industrial Marketing Management Language: English DOI: 10.1016/j.indmarman.2006.06.017 ISSN: 0019-8501 Keywords: Marketing Origination: Footnote: