Media type: E-Article Title: The moderating effect of brand strength in manufacturer–reseller relationships Contributor: Glynn, Mark S. Published: Elsevier BV, 2010 Published in: Industrial Marketing Management, 39 (2010) 8, Seite 1226-1233 Language: English DOI: 10.1016/j.indmarman.2010.02.019 ISSN: 0019-8501 Origination: Footnote: