• Media type: E-Article
  • Title: A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning
  • Contributor: Pamuksuz, Utku; Yun, Joseph T.; Humphreys, Ashlee
  • imprint: SAGE Publications, 2021
  • Published in: Journal of Interactive Marketing
  • Language: English
  • DOI: 10.1016/j.intmar.2021.05.001
  • ISSN: 1094-9968
  • Origination:
  • Footnote: