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Media type:
E-Article
Title:
What should we expect from a dual‐process theory of preference construction in choice?
Contributor:
Gawronski, Bertram
imprint:
Wiley, 2013
Published in:Journal of Consumer Psychology
Language:
English
DOI:
10.1016/j.jcps.2013.04.007
ISSN:
1057-7408;
1532-7663
Origination:
Footnote:
Description:
<jats:title>Abstract</jats:title><jats:sec><jats:label /><jats:p><jats:ext-link xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#bb0010">Dhar and Gorlin (2013)</jats:ext-link> proposed a dual‐process framework for understanding the effects of preference construction in choice. Drawing on the distinction operating principles and operating conditions, it is argued that their emphasis on cognitive elaboration fails to specify the mental operations involved in preference construction. This limitation makes their dual‐process framework circular and susceptible to the criticism of single‐process alternatives. The distinction between associative and propositional processes has the potential to fill this conceptual gap, thereby providing a more thorough understanding of preference construction effects in choice.</jats:p></jats:sec>