Media type: E-Article Title: How has data-driven marketing evolved: Challenges and opportunities with emerging technologies Contributor: Rosário, Albérico Travassos; Dias, Joana Carmo Published: Elsevier BV, 2023 Published in: International Journal of Information Management Data Insights, 3 (2023) 2, Seite 100203 Language: English DOI: 10.1016/j.jjimei.2023.100203 ISSN: 2667-0968 Origination: Footnote: Access State: Open Access