Media type: E-Article Title: Social media metrics and sentiment analysis to evaluate the effectiveness of social media posts Contributor: Poecze, Flora; Ebster, Claus; Strauss, Christine Published: Elsevier BV, 2018 Published in: Procedia Computer Science, 130 (2018), Seite 660-666 Language: English DOI: 10.1016/j.procs.2018.04.117 ISSN: 1877-0509 Origination: Footnote: Access State: Open Access