Media type: E-Article Title: The role of retail promotion in determining future brand loyalty: its effect on purchase event feedback Contributor: Gedenk, Karen; Neslin, Scott A. imprint: Elsevier BV, 1999 Published in: Journal of Retailing Language: English DOI: 10.1016/s0022-4359(99)00018-4 ISSN: 0022-4359 Origination: Footnote: