Media type: E-Article Title: The alliance revolution — The new shape of business rivalry Contributor: Posselt, Thorsten imprint: Elsevier BV, 1998 Published in: International Journal of Research in Marketing Language: English DOI: 10.1016/s0167-8116(97)00014-1 ISSN: 0167-8116 Keywords: Marketing Origination: Footnote: