Media type: E-Article Title: The four faces of mass customization James H. Gilmore and B. Joseph Pine II, Harvard Business Review (January?February 1997), pp. 91?101 imprint: Wiley, 1998 Published in: Journal of Product Innovation Management Language: English DOI: 10.1016/s0737-6782(98)90099-6 ISSN: 0737-6782 Keywords: Management of Technology and Innovation ; Strategy and Management Origination: Footnote: