Media type: E-Article Title: Cross-category sales promotion effects Contributor: Hruschka, Harald; Lukanowicz, Martin; Buchta, Christian imprint: Elsevier BV, 1999 Published in: Journal of Retailing and Consumer Services Language: English DOI: 10.1016/s0969-6989(98)00026-5 ISSN: 0969-6989 Keywords: Marketing Origination: Footnote: