Description:
<jats:title>Abstract</jats:title><jats:p>Standardization of terminology is a process calling for a thoughtful combination of adherence to linguistic principles and awareness of the sociocultural issues involved. The case of Serbo-Croatian linguistic terminology currently used in Yugoslavia may serve as an example of the different dimensions of sociolinguistic variation in this area. Especially in culturally heterogeneous societies, the distinction between standardization and unification must be observed. (Terminology, language standardization, sociology of language, applied linguistics; Serbo-Croatian.)</jats:p>