• Media type: E-Article
  • Title: “City Shoppers and Urban Identification” Revisited
  • Contributor: Boone, Louis E.; Kurtz, David L.; Johnson, James C.; Bonno, John A.
  • imprint: SAGE Publications, 1974
  • Published in: Journal of Marketing
  • Language: English
  • DOI: 10.1177/002224297403800312
  • ISSN: 1547-7185; 0022-2429
  • Keywords: Marketing ; Business and International Management
  • Origination:
  • Footnote:
  • Description: <jats:p> A cross-cultural experiment based on the Stone study reveals important variations in shopper orientations. </jats:p>