Media type: E-Article Title: From the Editor Contributor: Cundiff, Edward W. Published: SAGE Publications, 1975 Published in: Journal of Marketing, 39 (1975) 3, Seite 1-1 Language: English DOI: 10.1177/002224297503900301 ISSN: 0022-2429; 1547-7185 Keywords: Marketing ; Business and International Management Origination: Footnote: