Media type: E-Article Title: From the Editor Contributor: Cundiff, Edward W. Published: SAGE Publications, 1976 Published in: Journal of Marketing, 40 (1976) 2, Seite 1-1 Language: English DOI: 10.1177/002224297604000201 ISSN: 0022-2429; 1547-7185 Keywords: Marketing ; Business and International Management Origination: Footnote: