Media type: E-Article Title: Comments on the AMA Task Force Study Contributor: Churchill, Gilbert A. Published: SAGE Publications, 1988 Published in: Journal of Marketing, 52 (1988) 4, Seite 26-31 Language: English DOI: 10.1177/002224298805200402 ISSN: 0022-2429; 1547-7185 Origination: Footnote: