• Media type: E-Article
  • Title: Marketing Abstracts
  • Contributor: Gross, Walter; Jolson, Marvin A.; Leonard, Myron; Michman, Ronald D.; Barry, Thomas E.; Becherer, Richard C.; Calabro, Pat; Culley, James D.; Dixon, Donald F.; Etzel, Michael J.; Freiden, Jon B.; Gable, Myron; Hindersman, Charles H.; Horsley, Joe B.; Jackson, Donald W.; Kahler, Ruel C.; King, Robert L.; Krotkoff, Hertha H.; Lammers, H. Bruce; Laric, Michael V.; Litvack, David; Meissner, Frank; Norvell, Douglass G.; Penn, William S.; [...]
  • imprint: SAGE Publications, 1980
  • Published in: Journal of Marketing
  • Language: English
  • DOI: 10.1177/002224298004400315
  • ISSN: 0022-2429; 1547-7185
  • Keywords: Marketing ; Business and International Management
  • Origination:
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