Media type: E-Article Title: Legal Developments in Marketing Contributor: Werner, Ray O.; Cohen, Dorothy; Kirk-Duggan, Michael A.; Reid, Brad; Axe, Franklin J.; Griffiths, L. C.; Brown, Roy C.; Tower, C. Burk Published: SAGE Publications, 1992 Published in: Journal of Marketing, 56 (1992) 3, Seite 96-103 Language: English DOI: 10.1177/002224299205600307 ISSN: 0022-2429; 1547-7185 Keywords: Marketing ; Business and International Management Origination: Footnote: