Media type: E-Article Title: Customer Impulse Purchasing Behavior: A Reexamination Contributor: Pollay, Richard W. Published: SAGE Publications, 1968 Published in: Journal of Marketing Research, 5 (1968) 3, Seite 323-325 Language: English DOI: 10.1177/002224376800500314 ISSN: 0022-2437; 1547-7193 Origination: Footnote: