Media type: E-Article Title: Self-Actualization and Product Perception Contributor: Hamm, B. Curtis; Cundiff, Edward W. Published: SAGE Publications, 1969 Published in: Journal of Marketing Research, 6 (1969) 4, Seite 470-472 Language: English DOI: 10.1177/002224376900600414 ISSN: 0022-2437; 1547-7193 Keywords: Marketing ; Economics and Econometrics ; Business and International Management Origination: Footnote: Description: <jats:p> This article describes a method for determining the self-actualization scores of consumers and their relationship to product perceptions. </jats:p>