Media type: E-Article Title: Erratum Contributor: Churchill, Gilbert A. Published: SAGE Publications, 1980 Published in: Journal of Marketing Research, 17 (1980) 4, Seite 459-459 Language: English DOI: 10.1177/002224378001700425 ISSN: 0022-2437; 1547-7193 Keywords: Marketing ; Economics and Econometrics ; Business and International Management Origination: Footnote: