Media type: E-Article Title: Social Media: The New Mantra for Managing Reputation Contributor: Kaul, Asha; Chaudhri, Vidhi; Cherian, Dilip; Freberg, Karen; Mishra, Smeeta; Kumar, Rajeev; Pridmore, Jason; Lee, Sun Young; Rana, Namrata; Majmudar, Utkarsh; Carroll, Craig E imprint: SAGE Publications, 2015 Published in: Vikalpa: The Journal for Decision Makers Language: English DOI: 10.1177/0256090915618029 ISSN: 0256-0909; 2395-3799 Keywords: General Business, Management and Accounting ; General Decision Sciences Origination: Footnote: Access State: Open Access