Media type: E-Article Title: Marketing Thought in India: Challenges of Hegemony and Inclusivity Contributor: Varman, Rohit Published: SAGE Publications, 2014 Published in: Vikalpa: The Journal for Decision Makers, 39 (2014) 2, Seite 1-6 Language: English DOI: 10.1177/0256090920140202 ISSN: 0256-0909; 2395-3799 Keywords: General Business, Management and Accounting ; General Decision Sciences Origination: Footnote: Access State: Open Access