Media type: E-Article Title: Robert Lusch (1949-2017): A Eulogy Delivered March 3, 2017 Contributor: Schmidtz, David Published: SAGE Publications, 2023 Published in: Journal of Macromarketing, 43 (2023) 1, Seite 41-42 Language: English DOI: 10.1177/0276146720931180 ISSN: 1552-6534; 0276-1467 Keywords: Marketing Origination: Footnote: Description: This is the text of a eulogy delivered March 3, 2017 in Tucson Arizona.