Media type: E-Article Title: Digital and Social Media Marketing in Business Education : Implications for Student Engagement : Implications for Student Engagement Contributor: Crittenden, Victoria L.; Crittenden, William F. Published: SAGE Publications, 2015 Published in: Journal of Marketing Education, 37 (2015) 3, Seite 131-132 Language: English DOI: 10.1177/0273475315588112 ISSN: 0273-4753; 1552-6550 Keywords: Marketing ; Education Origination: Footnote: