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Mahone, Jessica A.

Attribution Has Little Effect on Perceived Credibility

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  • Media type: E-Article
  • Title: Attribution Has Little Effect on Perceived Credibility
  • Contributor: Mahone, Jessica A.
  • Published: SAGE Publications, 2014
  • Published in: Newspaper Research Journal, 35 (2014) 1, Seite 108-122
  • Language: English
  • DOI: 10.1177/073953291403500109
  • ISSN: 0739-5329; 2376-4791
  • Keywords: Communication
  • Origination:
  • Footnote:
  • Description: Using an online experiment with 120 participants, this study explores the effect of four levels of source attribution on the perceived credibility and persuasiveness of online conspiracy theory. Findings suggest that attribution has little effect on credibility.