Media type: E-Article Title: Big Data, Marketing Analytics, and Public Policy: Implications for Health Care Contributor: Kopalle, Praveen K.; Lehmann, Donald R. Published: SAGE Publications, 2021 Published in: Journal of Public Policy & Marketing, 40 (2021) 4, Seite 453-456 Language: English DOI: 10.1177/0743915621999031 ISSN: 0743-9156; 1547-7207 Origination: Footnote: