Mobile and Dirty : Does Using Mobile Devices Affect the Data Quality and the Response Process of Online Surveys?
: Does Using Mobile Devices Affect the Data Quality and the Response Process of Online Surveys?
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Media type:
E-Article
Title:
Mobile and Dirty : Does Using Mobile Devices Affect the Data Quality and the Response Process of Online Surveys?
:
Does Using Mobile Devices Affect the Data Quality and the Response Process of Online Surveys?
Description:
<jats:p> In this article, we present a study on the data quality and the response process of mobile online surveys using an experimental design as compared to a standard computer. We used the following indicators to measure data quality and response properties: reaction time to survey invitation, break-off rate, item nonresponse, length of responses to open-ended questions and survey transmission, processing, and completion time. With regard to completion time, we also explored the significance of the place as well as the situation in which the survey was completed, the kind of Internet connection the respondents had as well as the hardware properties of the devices used to answer the online survey. Our results suggest comparable data quality and response properties in most aspects: There were no noticeable differences between computer and mobile users as regards break-off rate, item nonresponse, and length of responses to open-ended questions, nor the place where the survey was completed. However, it took respondents in the mobile group longer to complete the survey as compared to respondents answering the online survey on their computer. In terms of the completion time, there was a significant decrease in the differences between mobile devices and PCs when respondents used technically advanced mobile devices and had access to a fast Internet connection. </jats:p>