Media type: E-Article Title: Detlev Zwick and Julien Cayla (eds) Inside Marketing: Practices, Ideologies and Devices Contributor: Bradshaw, Alan imprint: SAGE Publications, 2012 Published in: Journal of Consumer Culture Language: English DOI: 10.1177/1469540511429503 ISSN: 1469-5405; 1741-2900 Keywords: Marketing ; Economics and Econometrics ; Sociology and Political Science ; Arts and Humanities (miscellaneous) ; Social Psychology ; Business and International Management Origination: Footnote: