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Media type:
E-Article
Title:
The skins we live in
Contributor:
Bradshaw, Alan;
Chatzidakis, Andreas
imprint:
SAGE Publications, 2016
Published in:Marketing Theory
Language:
English
DOI:
10.1177/1470593116636662
ISSN:
1470-5931;
1741-301X
Origination:
Footnote:
Description:
<jats:p> This article explores the skin-ego, a theory associated with Didier Anzieu, which holds that we experience life as encapsulated by an outer shell. This insight is used to push understandings within consumer research of how we might regard the body, not as a finite entity bound in absolute time and space or as a canvas to be decorated, but as a porous and sprawling entity that bears unconscious and historically formed relationalities open to transformation. This vein of insight allows us to consider anew how music and noise is consumed in terms of containment, holding and individuation. </jats:p>