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Media type:
E-Article
Title:
A Conceptual and Measurement Comparison of Self-Congruity and Brand Personality : The Impact of Socially Desirable Responding
:
The Impact of Socially Desirable Responding
Contributor:
Helgeson, James G.;
Supphellen, Magne
Published:
SAGE Publications, 2004
Published in:
International Journal of Market Research, 46 (2004) 2, Seite 205-233