Media type: E-Article Title: Understanding Core Brand Equity: Guidelines for In-depth Elicitation of Brand Associations Contributor: Supphellen, Magne Published: SAGE Publications, 2000 Published in: International Journal of Market Research, 42 (2000) 3, Seite 1-14 Language: English DOI: 10.1177/147078530004200305 ISSN: 1470-7853; 2515-2173 Origination: Footnote: