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<jats:p> T om Hammond and Bill Dennison are at the School of Education, University of Newcastle. Their paper also touches upon the place of a market within education as a mechanism for making schools more responsible to parental choice as a means of increasing competition and raising standards. It focuses upon a case in the context of parental choice of schools within a single local situation characterised by a transfer age of 13, the rural nature of the area and the predominance of one school. In doing so it seeks to say something about perceived shifts in emphasis resulting from the implementation of open enrolment procedures and LMS. </jats:p>