Description:
<jats:sec><jats:title content-type="abstract-heading">Purpose</jats:title><jats:p>Aims to demonstrate how BASF's eco‐efficiency can be used for sustainable decision making at all levels, from industrial to consumer.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Design/methodology/approach</jats:title><jats:p>Three case studies are described as examples of the potential applications of eco‐efficiency both within industry and extensively in the consumer sector.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Findings</jats:title><jats:p>The first case study describes its use for dyeing facilities in Morocco, the second demonstrates how the most eco‐efficient product transport modes can be selected, and the third shows how eco‐efficiency can help the consumer decide whether to purchase a new household appliance.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Originality/value</jats:title><jats:p>Eco‐efficiency can support sustainable decision making not only within the company, but also industry‐wide and beyond.</jats:p></jats:sec>